Grow your Industrial Supply business faster.

Empower your sales team with accurate data, seamless order tracking, and AI-driven cross-sell insights to maximize efficiency in the building materials industry.

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Core CRM Features, Designed for Industrial Supply Distributors

Full ERP Integration

Get real-time insight to all your ERP data including pricing and availability.

Account & Contact Management

Keep all records in one place, track activities, and sync data to and from email systems.

Robust Opportunity Pipelines

Tailor opportunity management to fit your unique sales process including multiple categories.

Data-Driven Insights & Analytics

Take the guesswork out of a rep’s day by showing  customized dashboards that highlight upsell or cross-sell opportunities and product slippage reports.

Best of Breed Mobile App

Give outside sales reps full CRM capabilities on their mobile phone. Leverage our AI- powered app Plaimaker to serve up product suggestions for each customer.

360 Degree Customer View

WPCRM collects information from each integrated system and displays all relevant activities in one place.

Job Management for Industrial Supplies

Simplify the bidding process and manage complex projects with ease

WPCRM’s Job Management feature gives HVACR distributors a competitive edge by streamlining project tracking, bidding, and compliance processes across multiple contractors and customers. Key benefits include:

  • Easily manage commercial project bids, tracking each stage and contractor for seamless coordination.
  • Stay organized with comprehensive tools for tracking job milestones, quotes, and compliance, saving time and improving project conversion rates.
  • Manage every aspect of jobs, including submittal status, bill of materials (BOM), and win/loss tracking, all within WPCRM’s Quoting tool.
WPCRM Job Management

Quoting made simple


In the fast-paced world of building materials and construction supplies, customers expect accurate quotes and quick turnaround times. WPCRM’s quoting tool empowers your sales team to meet these expectations while increasing efficiency:

  • Access up-to-date pricing and stock directly from your ERP, even while out in the field.
  • Quickly create branded, professional quotes from your mobile device and convert them to orders instantly.
  • Easily add non-stock items like dispensers to quotes, offering full solutions without delays.
  • Convert quotes to cash quickly with full ERP integration, ensuring faster order processing and follow-ups. 
WPCRM Quoting
WPCRM Check

Identify Cross-Sell Opportunities

Leverage our AI-powered Product Cross-Sell feature to fill gaps in customer orders. If a customer buys cleaning supplies but not the dispensers, our system highlights those gaps, helping you maximize revenue from existing accounts.

WPCRM Check

Improve Sales Forecasting

Gain insights from customer purchasing patterns and create more accurate forecasts, ensuring you’re always ahead of demand and prepared to deliver.

WPCRM Check

Increase Team Efficiency with Streamlined Workflows

Reduce time spent on repetitive tasks and administrative burdens. WPCRM automates key processes, helping your sales team focus on strategic activities that drive revenue and build stronger customer relationships.

Our Clients Get Things Done

“We’ve been using WP for over five years, and I’ve got full adoption from my sales team and internal staff.”

 

“We use the opportunity pipeline to move more sales quickly from the initial prospecting stages to acceptance by the customer and beyond that to the onboarding stages.”

William Efird, VP of Sales

Johnstone Supply Founders Group

“It helps our sales team manage their days, their weeks, their months. They work their pipelines, and they have data at their fingertips that help guide their decisions they make, to make our business stronger and better.”

Heather Teasley, VP of Digital and Marketing

SPI

“How I evaluate software tools is from a user engagement standpoint, and that’s where WP stands out.”

George Temple, Director of Customer Experience

Graphic Solutions Group

“It’s nice to be able to look in WPCRM, and in just a couple seconds see the data I need. I don’t have to ask all the sales people what they have in the funnel. Just a couple of clicks and we can pull that information up.”

Scott Dennis

Agilix Solutions

“We really like the organization and the people. They were always willing to help out and walked us through the entire process. I’m proud that we made the decision that we did, and we’re excited to get started with it and see where it goes.”

Luke Gazaway, National Sales Manager

Southern Marketing Affiliates

Want to see WPCRM in Real Life?

Request a Demo